Onyo

My role: Lead UX designer

Year: 2016

Onyo’s flagship product was an app that allowed users to order and pay for food in advance, helping them skip queues. The initial strategy focused on launching in a large mall in Rio de Janeiro, a popular lunch spot for professionals on their break and an ideal setting where time pressed customers would value avoiding long lines.

As the sole designer on the project, I was responsible for the entire 0 to 1 design process, from user research and concept development to interaction design and final product delivery.